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Is your high school counselor an expert on college admissions?

November 14, 2019 By Jolyn Brand

Is your teenager’s high school counselor an expert on college? Probably not.
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In fact, the odds are high that your high school counselor’s knowledge about college admission strategies, standardized testing and scholarships, and financial aid is limited.  Ironically, during this period of increasing college costs, financial aid is often the subject that high school counselors know the least about. Many high school counselors are unfortunately overwhelmed with the work and student caseloads of more than 500 students to 1 counselor.

But it’s not just the crazy schedules and large high schools that explain why high school counselors aren’t equipped with the knowledge and training to help families through the process. Here’s the real reason: Before school counselors can begin working in a public high school, they must earn a Master’s degree in counseling. The graduate school programs, however, rarely offer even ONE class in college planning. So through no fault of their own, the majority of counselors arrive at high schools simply unaware of critical college admission issues.

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To confirm this, I conducted an informal poll in a Facebook group of college admissions professionals across the country:

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The result?

81% of counselors with Master’s degrees received NO coursework or training for assisting students with college

14% of counselors attended ONE course

5% of counselors had thorough training, with several courses in their Master’s program

Without formal training, new high school counselors rely on colleagues at their schools to show them the ropes. They attend a few days of professional development or college admissions training each year, if they can get the time away from campus. It usually takes 4-5 years before counselors feel comfortable guiding families through the college and financial aid processes. Many parents would be shocked to learn that most high school counselors are not college authorities. Many parents believe that high school counselors would be able to answer all their questions if they could only get some precious face time with them.

Parents and students need counselors with the knowledge and tools to assist them through this difficult process, and high school counselors need that knowledge and the correct tools to do so!

Read more: NACAC counselor paper.

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Filed Under: FAQ's Tagged With: college acceptance, college admissions, college advice, college consultant, college counselor, help with high school, high school counselor

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avatarJolyn Brand is the subject matter expert on whom I rely for all things college-related. When I refer career counseling clients to her for college admissions consulting, I can be 100% confident about her knowledge of Texas colleges, her ability to be an educational advocate for prospective and current students, and her incredible level of professional customer service. She is one of those people who will always take a moment to answer a question or return an email and it is much appreciated by her colleagues and clients. I highly recommend her.

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About Jolyn Brand

Jolyn is a certified teacher who holds a Doctorate in Higher Education from Northeastern University. After years of experience teaching high school and college students, she began assisting with the college process. She's the founder of Brand College Consulting and works with families across the country virtually. A note from Jolyn: I started working with low-income high school students in … More...

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